Case Study · Fractional / Multi-client
Fractional PM → Shyft, Enjin, CoinDesk
Embedded as fractional product / strategy lead across three web3 orgs.
Outcome
+60% delivery · DAO + NFT launches
My role
Fractional Product & Strategy Lead.
Context
Brought in to fix delivery, set up product processes, and ship 0→1 launches across three very different web3 companies.
Approach
Product Management & Ownership
- 01
Shyft: built PM frameworks and chain-upgrade processes that lifted engineering delivery speed by 60% and successful chain upgrades to 80%.
- 02
Enjin: defined NFT marketplace strategy, Efinity parachain roadmap, and Wallet v2.0 API requirements with external gaming partners.
- 03
CoinDesk: ran end-to-end product launch of the DESK token and NFT marketplace at Consensus.
Leadership
- 01
Embedded as fractional product / strategy lead across three orgs simultaneously, adapting operating models to each.
- 02
Drove +50% decision follow-through at Shyft by tightening rituals and accountability.
Go-to-Market & Ecosystem Development
- 01
Shyft: partnered with BD on community insights to spin up the Shyft DAO.
- 02
Enjin: aligned external gaming partners on Wallet v2.0 API and marketplace launch.
- 03
CoinDesk: coordinated ed, marketing and support to hit Consensus launch KPIs.
Results
- ◆
Shyft: +60% engineering delivery speed, +50% decision follow-through, 80% successful chain upgrades.
- ◆
Enjin: shipped marketplace + parachain roadmap.
- ◆
CoinDesk: hit Consensus launch KPIs across ed, marketing, and support.
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